Targeting Your Mainstream Traffic
One of the big things in mainstream now is doing MFA (Made For Adsense) pages, or making small portal sites that are meant for people coming through Adwords clicks. (For friends and family who aren’t up on these terms, these are both services through Google; Adsense is a display of ads you can put on your page and get paid per click; Adwords is the act of making those ads and running an internet ad campaign where you pay per click for people clicking through your ad and coming to your site.)
One of the biggest markets for both Adsense and Adwords these days is home loans. The advertisers in these markets are paying outrageous lead fees to anyone who can send them a potential client. Hence, whenever you type in “home loans” or “mortgage” in a search, you’re going to get bombarded with spam results where people have made one-page-wonders with some text and lots of space for Adsense blocks.
Home loans sites like this one are actually refreshing. A lot of work has gone into this site. If you’re wanting to break into the mainstream Adsense and Adwords game, this is a nice site to take a look at. Note how the google Adsense block is at the bottom of the pages; the webmaster is hoping the surfer will bite on one of their contextual links, but if that surfer makes it to the bottom of the page without seeing anything that interests him, there’s the Adsense block to offer him something different. The one thing I really don’t agree with on this site is the cellphone banner under the Adsense block. Mainstream webmasters have always had a problem with targeting and filtering their traffic and understanding relationships between what a surfer is looking for and what you can offer them with a relative degree of assurance that he’ll be interested in it. This is a good example. If I were searching for information on home loans or mortgages, I certainly wouldn’t be interested in a cellphone advertisement. Instead, offer me things that are related to buying/selling a house and moving, such as relocation services, moving boxes and packing/shipping materials, services like the ones where you pack the truck and the company drives it to your new home, 1-800-Got-Junk to drop off a container to throw all of that stuff in that you don’t want to bother packing and taking with you to your new home, etc. etc.
Otherwise, this site has done a good job providing relevant content and useful tools to its target audience, even including dynamic information from other websites. Other than the cellphone ad, the only thing I’d work on changing is the header - this site desperately needs a logo to set it apart from all of the other mortgage and home loans sites out there.
What do you think? I wanna know! Please leave a comment :)
All comments get link love here... I got rid of nofollow!
Subscribe to RSS
